A memorable pure R&B, jazzy sound that won't leave you quiet. And if this song became a hit, partly of its effect goes to this clip, one of the rarest in Steve career. And "Roll with It" was one of his greatest efforts, right after "Valerie" and "While You See a Chance". Veteran from the British invasion with his Spencer Davis Group, then Traffic and Blind Faith, he's a true musician who survived through it all and redefined himself as a solo artist in the 1980's, with dignity, class and presence. Yes, he mastered the technique used in other clips and films a long time ago. Also worthy of mention is the sex appeal he brings into this, something nice and without vulgarity. It creates a sense of spectacle, a show delivered unto us. The director's attention to detail is truly amazing even back then: close-up on objects, faces, sweat, dance moves, Winwood's performance or the sax player during the solo. Black and white cinematography, couples dancing in this crowded bar and Steve Winwood and band performing the song. Fincher's contribution is nice but the video's success owes more to the sound we hear than to images we see. The team gathered here is amazing: Steve Winwood at the top of his game back in the 1980's with a great hit song Paula Abdul providing the choreography for the video and that video clip master-later-turned-into-outstanding-filmmaker directing it, David Fincher (yes, the same from "Se7en" and "Gone Girl") were all integral part of this promo of Winwood's song "Roll with it".
Steve winwood roll with it meaning tv#
They started putting the commercial on the TV before the single was out. Six weeks later the second single was due to be released which was the song they used for the commercial. Then the LP was released and the first single which was ' Roll With It'. So what happened was the commercial came out before the album. In a 1990 biography, Winwood explained: "When was finished, but before it came out, took the song they wanted, and very quickly shot the commercial. In the 1 December issue of Rolling Stone, Weisner reiterated that the song was written before the deal with Michelob was struck. In the 27 August issue of Billboard, Winwood's manager, Ron Weisner, said that Winwood granted Michelob use of the song to obtain tour sponsorship. Songs similar to Roll With It by Steve Winwood, such as Downtown Train by Rod Stewart, All She Wants To Do Is Dance by Don Henley, All I Need Is a Miracle by Mike & The Mechanics. Winwood denied that the song had been written for the commercial. Though some critics at the time condemned Winwood for "writing songs for business interests" (i.e., " selling out"), Prior to the 1988 release of the "Don't You Know What the Night Can Do?" single, the song was used in a national TV commercial for Michelob. Released as a single, it peaked at number six on the US Billboard Hot 100 chart and spent two weeks at number one on the Billboard Hot Mainstream Rock Tracks chart.īackground and use in Michelob commercial " Don't You Know What the Night Can Do?" is a song recorded by Steve Winwood for his album, Roll with It, released on Virgin Records in 1988. "Don't You Know What the Night Can Do?" (instrumental)
1988 single by Steve Winwood "Don't You Know What the Night Can Do?"
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